3-in-1: Color, Cleanse & Condition
Buildable hues intensify with each wash
Instantly achieve bold hues, refresh salon color, or tone
Lather-free formula protects color-treated hair's vibrancy
The lighter your starting color, the more intense results will be
Platinum Color + Clenditioner is purple based and great for toning out unwanted golden and brassy tones in blonde or white hair.
Keratin promotes strength, shine & softness
Coconut oil provides lush hydration for shine & softness
Rosehip seed's antioxidants nourish hair & scalp
Jojoba oil helps strengthen hair with B-complex vitamins"